Even with all the talk about online advertising and how it can easily reach an audience, the fact remains that print direct mail marketing still works. With the continued success of consumer direct mail targeting and specific business industry targeting, printed direct mail continues to work on its own, especially when combined with an online component. If direct mail tasks such as neighborhood marketing and demographics targeting are done correctly, the ROI you receive will show you how well a direct mail approach works.
Interested in learning more? Let’s examine three direct mail targeting strategies that have been proven to work the best.
Direct Mail Targeting Strategy #1 – Job Title & Industry Targeting
One of the most successful direct mail targeting strategies is identifying your audience by job title and industry targeting. By focusing on these demographics, you can be assured you are focusing your efforts on making sure your message (including both the copy and the graphics) gets in front of the right decision makers at the companies you want to reach as well as develop an ongoing business relationship. In turn, this leads to increased engagement, a greater number of responses, and higher sales… cha-ching!
Direct Mail Targeting Strategy #2 – Neighborhood Marketing Focused
The process of segmenting an audience makes it possible to target certain cities, states, and zip codes in your area or across the country. You can also target the audience in the areas near your business with neighborhood targeting that focuses on certain geographies including neighborhoods that likely have a profile of customers who are best suited to utilize your products or services. Take into account the distinct qualities of the target neighborhoods so you can optimize your message to reflect the needs of the neighborhood.
Direct Mail Targeting Strategy #3 – Demographics Targeting
When it comes to the most familiar direct mail targeting strategy for companies, demographics targeting is a “Must Have” on your list of targeting strategies. The use of standard demographics ensures you create and deliver a more focused message that also provides an increase in your ROI. Within this type of demographic, you are able to target a variety of audience segments including those who live in a home with children, the specific age of the children, the marital status of the audience, and even more granular demographic information.
Ready to put any of the above direct mail targeting strategies to work for your business? If so, call out direct mail experts.
Contact Us Now for More Information by Submitting the Form Below
Or Call Us at: 972.390.6500
