With so much that has shifted over the last year it’s no surprise that a recent study shows 73% of American consumers say they prefer being contacted by brands via direct mail. Direct mail is on the rise as customers look to marketing and advertising that sets apart one company from the other, which is much easier to do physically than in the digital world where there are nearly no barriers to entry.
So what are the ways you can stand out with your direct mail as an automotive dealer?
We’ve put together 3 examples of direct mail campaigns for dealerships that are proven time and time again to increase leads and car sales.
Auto Dealer Direct Mail Examples
Some of you may already be doing these, others may have never seen them (if you’re newer to the industry) and some may have just forgotten about them. But these work and are something you should definitely consider adding to your direct mail marketing mix.
- Dimensional Mail
- Contests / Promotions
- Live Events
Dimensional Mail for Auto Dealers
This is extremely eye catching and interactive for your customers.
It’s hard not to check out a mailer that looks important or has some function to it that you just “have to try out”.
These can include pop up / fold outs, other tactile mailers that are textured, overstuffed, etc. as well.
Contests & Promotions
An old school direct mail tactic was to include scratchers with prizes or discounts. Some dealerships would raffle off a car and mail out keys to prospective customers who had to come in and try out the key on a car and if it started then they’d win the car.
So obviously this type of mailer needs to be planned in combination with a contest or promo but they work extremely well!
Live Events
Matching your direct mail piece to the look and feel of your live events will draw more attention to the mailer and get more people attending. For example, let’s say you are hosting a Free or $1 Car Wash Weekend event, your direct mail could include a die-cut embossed bubbled bi-fold card that showcases a dirty car transforming into a vehicle that looks pristine.
This will capture their attention and get them to come out.
While we know of many more automotive direct mail campaign ideas that work very well, we wanted to just share these three to spark your imagination.
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