Many retail shops are already including packaging inserts with the orders of their customers. If your retail shop is not utilizing package inserts for your customers, you could be missing out on a powerful opportunity to establish a new relationship with a customer or strengthen a bond that leads to a repeat customer. If you are including custom packaging inserts, are you making sure the type of packaging insert you are using is correct for your business to help drive future sales?
Take a look at these 5 packaging insert trends below to help drive more repeat sales and develop customer loyalty.
Personalized Thank You Notes
The inclusion of personalized “thank you” notes makes your customers feel appreciated and that you value their business. Simply saying “Thank you for your order” is rather cold and impersonal and can make a customer feel like a number and not a person. The right phrase, such as “Thank you for choosing us” or “We look forward to seeing you soon”, makes customers feel like you value their business.
Promo Codes, Coupons & Discounts
Now that you have made a sale, and have the attention of the customer, include an offer in your packaging inserts that make them want to become a return customer. Some ideal options for offers include an exclusive discount on a future order or coupons/promo codes that can be used on an upcoming purchase (within a certain time period). Referral codes are a unique code the customer can share with friends and family. The customer that refers you to others will get a special discount when someone uses their unique referral code.
Cross-Promote Other Products
The ability to cross-promote other products is a vital marketing tool for retail stores. Custom packaging inserts can include information about new products or the latest news about existing product lines. You can also include free samples to get the attention of customers and generate their interest in buying the product once they try the sample. Upselling is a forceful method of driving sales and growing the bottom line of your business.
Social Engagement
Package inserts can include your social media handles so customers can connect with you online. Besides giving them a chance to leave their feedback about your products and service on your social pages, it lets them know their opinion is important and you want to hear what they think about your business. You can also ask them to leave positive feedback (if they like your product). In return for the positive review, you could give them a free coupon or special discount to be used on their next purchase. Increase the social media interaction by asking customers to tag your page when they post photos of your products in return for a certain number of membership points or a special discount offer.
How to Use/Quick Start Guide
Make using your products easier on customers by Including a “how to” guide or set them on the road to success with a “getting started’ insert that helps them know where to start, what to do first or how to use the product to its maximum capability. A ‘how to” guide can improve the look and functionality of your packaging while also making it easier for consumers to use your products after they make a purchase.
Contact our design team today about tips and tricks for designing retail packaging inserts for your business.
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