In-store marketing is often where the rubber meets the road—and printed point-of-purchase (POP) materials are key to making that connection count. Whether you’re in grocery, retail, casual dining, or convenience stores, POP displays offer a chance to capture attention, influence buying decisions, and elevate your brand where it matters most: at the point of sale.
POP signage drives results where it counts
It’s estimated that over 70% of purchase decisions are made in-store. That means the signage and displays you use—like endcaps, shelf talkers, case cards, and counter signage—play a direct role in influencing those decisions. In fact, studies have shown that effective POP materials can boost product sales by up to 20%. That’s a powerful impact for such a cost-effective investment.
It enhances brand visibility and consistency
In a crowded retail space, strong branding stands out. POP materials help reinforce your visual identity through bold graphics, cohesive messaging, and strategic placement. Whether it’s a seasonal campaign or an evergreen display, consistent branding across printed touchpoints builds recognition and trust.
Educate while you promote
POP isn’t just about aesthetics—it’s about communication. Use signage to highlight product features, promotions, limited-time offers, or menu changes. In restaurants, for example, table tents or menu inserts can guide guests toward new dishes or menu add-ons. In convenience stores, printed displays can call out bundled pricing or loyalty offers. The right message at the right time leads to better customer choices—and better results.
It supports seasonal rollouts and new campaigns
One of the biggest advantages of printed POP is its flexibility. Need to roll out a new spring promotion? Launching limited-edition packaging? Announcing an in-store event? POP materials can be customized, printed, and installed quickly to support timely campaigns without a massive production timeline. And with ColorDynamics’ rollout services, multi-location consistency is easy to achieve.
A powerful tool across industries
From grocery stores using endcaps and case cards to restaurants promoting new menu items with signage and direct mail, POP materials work across sectors. Retailers can rely on shelf strips, standees, and counter displays to highlight seasonal goods or product launches. Convenience stores use signage to promote loyalty programs and impulse buys. The versatility of POP is what makes it such a staple in every marketer’s toolbox.
POP isn’t just an add-on—it’s a performance driver. When planned and executed with strategy, printed POP materials turn ordinary spaces into brand experiences that influence customer decisions. At ColorDynamics, we specialize in helping brands create, produce, and roll out high-impact POP that gets noticed—and gets results.
