As the effects of the “Great Resignation” continue to impact the workforce across the country, the ongoing struggle to find good employment candidates continues. It is more important than ever to conduct effective marketing campaigns to advertise the current open positions at your convenience stores. Even though a majority of stores advertise job postings online as well as hang signs inside their stores, an often-overlooked hiring channel that has proven to be successful is direct mail recruitment. These direct mail campaigns can target and identify the right candidates, and this is especially true when fewer competitors for the same talent pool are sending recruiting postcards in the physical mail to attract new workers.
Interested in using direct mail to grow your employee numbers? Take a look at three of the most common direct mail pieces, for recruiting employees, that deliver results.
Recruitment Postcards
Postcards are, and will remain, a direct mail marketing favorite because they are extremely affordable, eye-catching and effective! The quantity of your postcard mailing will fit your budget because you can send out as many, or as few, postcards as you like because you will still be able to take advantage of bulk mail discounts with the help of postcard commingling. Custom designed postcards get your message across in a rapid manner which is important since so many competitors are also on the hunt for the right applicants as well.
Convenience Store Recruitment Flyers
Recruitment flyers are one of the most cost effective) materials that have the proven ability to inform a large audience that a particular job is currently available. These flyers can be distributed by hand at a career fair or in a public place with high foot traffic. Recruitment flyers can also be used in a direct mail recruitment campaign. When the flyers are being designed, be sure and include the name of your company, your logo, and relevant contact info such as a phone number or website URL on the flyers. You can even include some of the job requirements in order to inform potential employees about the duties their new job would entail.
Using Recruitment Brochures for Hiring
Brochures have been shown to be an extremely effective recruiting tool for filling a job position. Recruitment brochures let potential applicants know the important details of the position which makes them a great tool for hiring campaigns. Once the brochure is delivered, the individual will likely hold onto it when considering which direction, they want to go with their career. They will remember and view your brochure which keeps your business top of mind. Brochures are also a perfect way to introduce your business to job seekers. These printed marketing materials let them know more about your business and how it compares to other companies they might be considering. They are the perfect method to attract the right person to apply for your open position.
Direct Mail Recruitment and Hiring Campaign Design Tips
The tips listed below can be applied to any of the pieces discussed in this article. Follow these tips to make your hiring campaigns more effective.
- Use a bold and captivating headline or unique image to catch the attention of job seekers. Grabbing their attention will also get them interested in learning more about your business.
- Have a strong, memorable offer to motivate prospects to respond to your ad. Some popular examples are higher wages, a signing bonus, employees discounts and other perks.
- Highlight the differences that separate working for you from working for the competition. Spotlight your company culture and mission. Discuss your company values and how they benefit employees and the community.
- Include a strong call to action such as a website URL, phone number or in-person hiring event so your future employees will know the steps they need to take to be hired.
The battle for employees is fierce. Doing everything you can to get the attention of job seekers must be one of your main priorities if you need to fill vacancies as you keep growing. Call us today for more insights into direct mail recruitment techniques to hire more employees.
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