As 2022 fades into the rearview mirror, marketing teams are turning their attention to 2023. Softness in consumer demand, coupled with a challenging retail environment, is causing many companies – like yours – to focus on how, and where, they will direct their marketing efforts going forward.
Does your team have a well-defined, growth strategy for 2023 (and beyond)?
Does your marketing strategy offer solutions to the unique challenges created by the recent advancements in security and privacy policies on mobile devices?
If you answered “no” to either (or both) questions, you may want to consider adding smaller, hyper-focused direct mail solutions to your marketing mix.
Budget Friendly Print Marketing Solutions Using Direct Mail
Frequently, when marketing teams hear the words “direct mail”, they think of expensive, large-scale acquisition and retention campaigns that involve millions of pieces. Our print marketing solutions will leverage specific events – such as first purchases, birthdays and anonymous website visits – to trigger small, highly targeted, automatic communications that speak directly to your clients at a fraction of the cost. In addition to being more affordable – and nimble – highly focused direct mail solutions offer improved response rates over traditional acquisition and retention campaigns because they speak directly to your customers on a highly personal level.
How You Can Avoid Marketing Budget Cuts
During challenging business environments, marketing budgets are often among the first line items to be reduced, or eliminated entirely. Because businesses have greater concerns such as paying salaries, benefits, and other essential costs, marketing budget cuts are frequently seen as non-essential costs. When a company cuts its marketing budget, however, it also reduces the chance of getting new customers. Cutting a marketing budget may also reduce the amount of returning customers.
Rather than cutting (or eliminating) your marketing budget, you may want to consider spending your marketing dollars in a manner that will actually improve response and drive more business from new, or existing, customers.
If you want additional information on how your marketing team can establish a highly focused, budget-friendly marketing channel that offers improved results over traditional email, social media, SEO and display channels, we are here to help!
Contact Us Now for More Information by Submitting the Form Below
Or Call Us at: 972.390.6500
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