When it comes to advertising your convenience store products and promotions, you don’t want to use marketing methods that have not proven to be effective in the past. Convenience store graphics are a colorful and captivating method of directing customers through the store as well as a proven method of leading them to the products you want to sell more of. Take a look below to learn more about the top benefits and uses of custom floor stickers that drive visibility and sales.
Benefits of Using Floor Graphics
Here are some of the most popular reasons for using convenience store floor graphics instead of more traditional advertising methods:
- Custom store graphics get the attention of consumers because people have a natural tendency to look down so your floor graphics will be seen. Choose dynamic colors that make your design “pop” in areas like a store entrance or checkout lines for maximum exposure.
- Custom floor stickers are a cost-effective advertising solution since they normally do not require any maintenance once they are installed. You can choose from bold graphics or simple text (or a combination of the two) to fit both your budget and the design you have in mind.
- Floor graphics make effective use of your available space since they can be placed almost anywhere to advertise your business instead of traditional areas such as walls or displays that obstruct foot traffic. Optimize areas you have not used in the past, such as stairways or the pathways leading down aisles, to promote products without blocking the path of customers.
C-Store Floor Graphic Use Cases
Now that you know the benefits of C-store floor graphics, you might be curious about the best methods to use them at your store:
- Advertise new specials such as seasonal products that you want to get off your shelves or items that are in high demand at certain times of the year.
- Educate customers about certain products including new brands you carry. The more they know about your product launches, the more confident they will feel about their purchase.
- Floor graphics boost the overall customer experience by introducing them to new products or sharing improvements and updates to the current products they know and buy on a regular basis.
If you or your team are looking to purchase new floor graphics then contact our design team today.
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