When it comes to marketing, staying ahead of technology & trends is essential. One of those trends that has made a significant comeback is QR codes in print. Fun fact: QR Codes were originally designed in the 90’s for tracking automotive parts in the supply chain, and since then have evolved into a powerful tool…

In an era where digital communication has become crowded and noisy, direct mail has emerged as a more effective tool in the financial industry’s marketing arsenal. This traditional form of marketing offers a tangible, personal touch that digital methods often lack, providing a unique way to engage clients and prospects. As financial firms look to…

Today, efficiency and customization are key to staying ahead. This is where a Web-to-Print portal plays a transformative role. Understanding what a Web-to-Print portal is and exploring its practical applications can highlight its benefits in streamlining workflows and enhancing the bottom line of businesses. What is a Web-to-Print Portal? A Web-to-Print portal is an online…

In recent years, both consumers and businesses have felt the pinch as the price of paper continues to escalate. This persistent rise affects everything from your daily newspaper to office supplies, and print and packaging materials. Understanding the factors behind this increase not only helps anticipate future trends but also highlights how companies like ColorDynamics…

In today’s business environment, the fulfillment of marketing collateral and programs plays a critical role in a brand’s success. However, many companies face challenges in this area that can hinder their ability to execute effective campaigns. From managing inventory to ensuring timely delivery, the hurdles are numerous but not insurmountable. This blog post will explore…

Today, customer loyalty programs are more than just a trend; they are a necessity for retailers, restaurants, and convenience stores (c-stores) looking to retain customers and foster long-term relationships. A well-designed loyalty program can significantly enhance customer satisfaction, encourage repeat business, and ultimately, contribute to increased revenue. However, not all loyalty programs are created equal.…

If you’re tasked with increasing convenience store performance, then you know that creating an engaging and profitable customer experience is critical. C-stores serve a diverse clientele, from morning commuters grabbing a quick breakfast to late-night customers seeking essentials or snacks. The challenge for c-store operators is not just to meet the immediate needs of their…

In today’s marketing climate the tactile experience of holding a piece of printed material can significantly influence customer perception and interaction with a brand. As a commercial printing company, we understand that paper is not just a medium for conveying information; it’s an integral part of the customer experience. The choice of paper, its thickness/weight,…

If you’re here looking for ways to create a budget for your printed marketing collateral then you’ve come to the right place. It is important to plan for print collateral as part of a marketing strategy, but many marketers and designers are unsure how to accurately estimate the amount in their marketing budget.  If you…

Branded colors on marketing materials help to ensure print marketing collateral accurately reflects the branding of a business. In addition, print color matching plays an important role in ensuring the correct brand message & visual identity is shared as this technique allows marketers to properly match colors from digital files to a printed design. While…

Have you ever considered how crucial printed materials are in the manufacturing sector? While digital media dominates much of today’s marketing and operational landscapes, print media remains indispensable in manufacturing. Print materials like equipment catalogs, information sheets, and safety guidelines play a pivotal role in the smooth operation and marketing efforts of manufacturing companies. This…

Why is it that traditional marketing methods are often overshadowed in the digital age? While many businesses pivot towards online advertising, direct mail marketing remains a potent tool for customer engagement and sales. This blog post delves into advanced targeting strategies and multi-drop tactics, which are pivotal in enhancing visibility and driving sales. Key areas…

One of the critical services that help banks continue to grow and stay healthy is business loans. However, finding the right customers is not always easy which is why bank marketing is an important element of reaching the correct target audience. In this post, we will share how bank direct mail and informative bank displays…

Custom POP Displays are an effective and popular method of increasing sales for retailers, overall for the store and for the individual brands’ product sales. In addition, custom point of purchase displays have been shown to grow individual products sales for brands. Almost everyone  is curious about what is being advertised in an eye-catching retail…

One of the most important factors in keeping costs low for a convenience store rebrand is planning. Effective planning might be the single biggest thing that will determine if you come in at, above, or below budget. In this post we will share some of the most significant factors to consider when rebranding, as they…

Direct mail can be a major influence in the success of realtors and real estate companies. The design and execution of a real estate direct mail campaign can increase the business of multiple individuals including real estate agencies, home builders, and agents/brokers looking to help current and potential clients purchase or sell property.  One of…

Even with all the talk about online advertising and how it can easily reach an audience, the fact remains that print direct mail marketing still works. With the continued success of consumer direct mail targeting and specific business industry targeting, printed direct mail continues to work on its own, especially when combined with an online…

Graphics for sales, grand openings, or community events almost always look FANTASTIC and are designed to catch the attention of the public. The final product does not magically appear but are prepared in a certain way, including deciding on the art file format and making sure there is a proper print bleed to name a…

One of the most effective ways to learn more about consumers and their spending habits is to create a customer loyalty program. Besides getting basic information such as their name, age, address and specific purchases, customer loyalty data can be used to craft a personalized and targeted print marketing campaign that speaks to their individual…

One of the main topics in many news stories these days is the impact of AI on multiple businesses, including the print industry. There are AI tools available to implement new workflow solutions and update existing work processes. Beyond being able to make real-time decisions that reduce waste and detect issues related to image and…

Packaging Inserts for eCommerce companies are important to their overall success for multiple reasons. A significant reason to include these packaging inserts is to enhance the customer experience. The insert can range from brand messages all the way to a call to action which will keep your company top of mind and drive more sales.…

Customers want to feel appreciated and personalizing automotive marketing is a great way to do it! When it comes to car dealership marketing, a personal touch builds consumer loyalty for both automotive brands and auto dealers. Marketing campaigns, such as direct mail for car dealers, is a critical step in driving greater awareness and increasing…

In general, retail window graphics can last anywhere from two to five years. The actual amount of time they last, however, will depend on several factors including but not limited to; the weather conditions where they are located, whether they are indoors or outdoors, and the amount of care and maintenance provided to the window…

Wayfinding signage is important for all types of businesses, but this is especially true for hospitals. Hospital wayfinding signage helps patients and visitors find their way around the facility whether they are there to see a doctor, have a procedure, or visit a friend or family member. Hospital wayfinding signs have multiple uses and provide…

One of the main questions we get on a regular basis is, “What is the Difference Between Card Stock and Cover Stock?” We are also asked the question under almost any variation you can imagine including “Card Stock vs. Cover Stock” and “Cover Stock vs. Paper Stock ” as well as hardcover stock and card…

When it comes to modern marketing campaigns, almost every company is trying to crack the code of how they should market to younger generations. For the last several years, the main topic of conversation has concerned millennials. The conversation has evolved to include discussions concerning Gen Y and Gen Z.. Is print marketing still a…

Each year brings new trends in the printing industry and we are starting to see what can be called the “Class of Print Design Trends for 2023.” This year, it seems like design trends are bigger and better than in the past. Many of the traditional graphic design elements for print are not being used.…

The packaging of a product might be the most visible aspect of the buying process for the customer. Custom brand packaging is an important step in marketing success, so you need to devote adequate time and effort into making your products stand out from the competition, whether that is on store shelves or delivered through…

We are thrilled to announce that many of the pieces we printed in 2022 won awards in the recent PIA MidAmerica 2023 Graphic Excellence (GraphEx) Awards Competition. With hundreds of entries submitted from across the industry, winning these awards is a testament to our commitment to excellence and expertise in the field. The award criteria…

ColorDynamics’ very own, Lena Thompson was named the 2023 Print Champion for Texas and Oklahoma!   Lena is a seasoned print industry professional with over three decades of experience in print. Lena’s love for the print industry is found in the combination of producing high-quality, award-winning pieces for her clients and working with the behind-the-scenes…

The ability to increase retail foot traffic is one of the main objectives for every retail brand. With a greater amount of competition entering the retail market, it is more important than ever to focus on getting the attention of consumers and attracting both new and existing customers. If you want to know how to…

When it comes to signage options for restaurants, and especially when it comes to quick serve restaurants, a decision needs to be made by your business. Which option will work best for your restaurants? There is not necessarily an easy answer as there are pros and cons to both QSR digital signage and more traditional…

It seems every day there’s a new economic challenge facing us in our daily work lives. First it was Covid, followed by job losses, then businesses rebounded, and then we faced labor and paper shortages. Lately it’s been rising costs and just recently our banking system has become less than rock solid. None of us…

In general, data segmentation is one of the most important factors that drives success across any marketing campaign. In addition, direct mail segmentation creates more of an incentive to get your data segmentation correct because you do not have the flexibility to change or pivot your plans as easily as you can with channels such…

When compared to traditional retail stores, convenience stores (C-stores) have the additional challenge of getting people from the fuel pump to inside the store.  This challenge comes from the fact that one objective of visiting a C-store is to fuel up, and for some customers that is all they do. Plus, convenience stores are a…

Urgent care brands continue to grow and urgent care marketing professionals that promote them are also increasing in number. There has been an increase in the demand for effective marketing urgent care solutions and that includes urgent care marketing examples and ideas. As we have seen the growth in interest by these marketers, we want…

Point of purchase displays for convenience stores are a visually compelling way to bring customers into your C-store and increase product sales as well. Research shows that 80% of consumers make a decision to buy while they are in a store. You need to attract, and keep, the attention of consumers and the best way…

In days gone by, manufacturers often effectively used marketing approaches like door-to-door sales to sell their wares. It puts a company’s sales force, product samples and specific offers directly in front of potential customers. Fast forward to the marketing world of today, and we see manufacturers using direct mail marketing to similarly place brand messaging,…

The start of the New Year means it is time to take a look at new trends that are emerging across the print industry. Large format printing trends typically embrace both printing innovation and customer demand in order to produce significant changes in the products, processes and uses of this segment of print. This year…

As 2022 fades into the rearview mirror, marketing teams are turning their attention to 2023. Softness in consumer demand, coupled with a challenging retail environment, is causing many companies – like yours – to focus on how, and where, they will direct their marketing efforts going forward. Does your team have a well-defined, growth strategy…

Every industry that has brick and mortar locations likely has an in-store marketing budget. To make things simple for the sake of this post, we’ll focus on the retail industry as our example when talking about maximizing those budgets. Looking at marketing in general, retailers typically have an overarching marketing budget that covers everything, and…

When you make the investment to buy a luxury product, you will likely notice the elegance of the packaging as well as the quality of the presentation of the product.  Embellishment packaging is one of the most popular ways of making a package appear luxurious and draw attention to the product.  Before we take a…

Direct Mail is an essential part of every company and organization’s marketing strategy so it only makes sense to take advantage of the Direct Mail Discounts available to you as well as the Direct Mail Promotions available through the USPS. What many marketers are unaware of is that there are a number of ways to…

The trend towards personalized print marketing has spread to digital brands such as Amazon, Spotify, and Netflix along with major tech brands like Google and even healthcare providers. All types of industries and companies are realizing that personalization gives them an advantage in retaining their target customers. It’s important to start by pointing out what…

While some industries have been struggling with sales during the last few years (due to the pandemic), car sales have actually not gone down at all. With the demand for cars rising and many dealerships experiencing inventory shortages, it is easy to see there are few issues related to actual car sales. If automobile inventory…

It is not an exaggeration to say the print industry is very fractured at the moment. By “fractured”, we mean some print companies handle all tasks via full service printing while other professional printers offer highly specialized services in one specific area of printing. There are even some print service providers who perform a handful…

It almost seems that you could call this the year of direct mail. Both advertisers and consumers are loving the direct mail channel for a number of reasons. In fact, we put 13 of those reasons together for you here. The direct mail stats shared below are proof that you need to be including this…

As a professional working in the automotive space you are fully aware that dealerships can use banners for all types of reasons such as promotions, wayfinding, design and general information. The goal for each banner can be different but the way it happens is the same. The banner must stand out in a way that…

Regardless of the industry, most companies have a wide variety of printing needs. For many, there is room for improvement in the creative and production processes. By examining your past efforts and approaching each stage of the process with an eye towards increased efficiency, you will be able to achieve better results and deliver print…

Quick serve restaurants (QSR) do not always have an easy task when it comes to customer experience transformation. This is an industry where continuous innovation is necessary to keep the attention of customers. In many cases, you might be the leader that other industries look to for inspiration and they might want to examine your…

Healthcare direct mail is an important way for healthcare organizations and facilities to keep patients informed about healthcare changes that could impact them in the future. Medical direct mail also works to build engagement within the patient community by sharing updates and increasing visibility for new programs. Direct mail has proven to be an important…

Customers are always on the run as they try to fit in all of their daily activities. Busy lifestyles have resulted in increased demand for grab-and-go food items that meet the quick meal or snack needs of consumers. Many people simply do not have the time to dine-in at restaurants, whereas grab-and-go food options provide…

Consistent branding, and creating brand recognition, can become a challenging task for healthcare providers with multiple locations. It often begins with internal debates about practice names including ones to keep and ones not to consider. Multisite healthcare branding can also involve internal politics that leads to inconsistent branding across all locations. Multi-location branding can often…

Marketing for multiple restaurant locations, in various geographic areas, can definitely throw some curveballs! But with the  proper research and a sound marketing strategy, a well coordinated, effective plan with outstanding results is sure to follow.    Below are some fundamental strategies for multi-location restaurant marketing that have been successful for our clients: Developing and communicating…

There are quite a few types of booklet binding options currently available. Some booklet bindings are more commonly used than others while others are needed for very specific reasons. It can be fun to get creative while keeping the need for functionality in mind. We have shared a list of the Top 9 booklet binding…

The question in the title above about large banner sizes is rather interesting as everyone has a different idea or perspective about what actually counts as “wide”. Some may consider a printed banner size to be “wide” if it exceeds a length of 5 to 8 feet. On the other hand, there are some who…

Looking for new strategies to gain the attention of prospective students and encourage them to apply and attend your college or university? There are countless college recruitment strategies being used today, but which ones work the to gain attention and build an effective student recruitment strategy? The past few years have seen an increase in…

Car dealerships are masters at marketing; using every channel available to get in front of new and existing customers. From radio and TV commercials to newspaper ads, direct mail and social media, car dealerships get the attention of the public. The use of car dealership banners is another method auto dealers use to gain attention.…

As the effects of the “Great Resignation” continue to impact the workforce across the country, the ongoing struggle to find good employment candidates continues. It is more important than ever to conduct effective marketing campaigns to advertise the current open positions at your convenience stores. Even though a majority of stores advertise job postings online…

Print fulfillment and distribution is a term that many businesses know and often try to utilize on a regular basis. However, there might be some companies that are not aware of all of the fulfillment services that are possible within that category. Many of these print services have the ability to drive significant efficiencies and…

Could your business use more publicity? If so, you might want to think about installing a new business sign. Maybe you have a new product or service you want to advertise through eye-catching business signage. You might have just opened a new location and you want people to know you are open for business.  Whatever…

Are you a multi-location restaurant owner? Have you run direct mail campaigns before? If so, you know direct mail campaigns can easily provide increased ROI to your business.  The first step in planning a restaurant direct mail strategy is making sure you have all the necessary data prior to launching the campaign.    Gathering all of…

Retail rollouts require a ton of preparation and planning. If you’ve done a lot of this over your career you know what we mean, but if you’re newer then this will be a great overview of what needs to be done to achieve a successful rollout. Nearly 80% of marketers want new ideas on how…

If you really want to know how much large banners cost we first need to agree on how large is a “large banner”. A large banner is typically one that exceeds 12 feet in at least one direction. And from there they can go up to as large as you need. What’s unfortunate is the…

Convenience store loyalty programs are an ideal way to reward your customers for their continued business and give them a reason to continue to visit your store. Increasing customer loyalty brings you regular business and increased revenue. In a recent study conducted by Paytronix, it was found that loyalty memberships boosted visits on a regular…

Regardless of what your job is, what company you work for or if you are self employed, the fact that you’re reading this blog means one thing… “You need to create a print ready PDF file”. Marketers, Graphic Designers, Artists and even inexperienced people needing to create files that can be used by print companies…

Shelf strips are one of the most simple types of point of purchase displays but they make a big impact on the consumer buying decision. They can be placed on the front end of store shelves to provide price and promotion information along with communicating simple branding messages. While shelving strips do not appear to…

For decades, colleges have reached out to their alumni on a regular basis to raise funds for capital projects such as building renovations, new equipment for the school and athletic programs. While raising funds is a regular activity among schools of all sizes and types, educational institutions both succeed and fail in their ongoing alumni…

Restaurants are looking for new ways to grow their business constantly and with current events making the environment more volatile than ever, you need to try new things and do whatever it takes to grow. A good option to grow your restaurant is through the use of banners and using them in ways that don’t…

While a visual merchandising strategy can include many elements, one area that is critical to a successful and high-quality customer experience is the printed components of your visual merchandising strategy. Visual merchandising is the design and execution of in-store displays that increase sales and grow customer engagement. Some of the most popular examples of effective…

As you know, manufacturing plants have a lot of signage, plus every plant is different so the regulations and compliance demands will dictate all of the must have signs required by law. But which signs matter most? In this article we categorize the 4 must have safety signs that all manufacturing plants should ensure they…

When it comes to advertising your convenience store products and promotions, you don’t want to use marketing methods that have not proven to be effective in the past. Convenience store graphics are a colorful and captivating method of directing customers through the store as well as a proven method of leading them to the products you…

Many retail shops are already including packaging inserts with the orders of their customers. If your retail shop is not utilizing package inserts for your customers, you could be missing out on a powerful opportunity to establish a new relationship with a customer or strengthen a bond that leads to a repeat customer. If you…

At first glance, the use of gas pump toppers as a means of advertising to consumers might seem like a very traditional (old school way) of reaching the public. You might even be asking yourself, “Do gas pump toppers still work?”  We’re here to tell you the answer to that question is…”Yes they do!” Pump…

If you are currently working in the restaurant industry (as an owner or manager), you know recently staffing your restaurant has been more difficult than years past. Traditional marketing efforts to attract experienced and reliable workers do not always work. In turn, the staffing shortage is having a negative impact on your ability to efficiently…

It is a known fact that POP displays are one of the most effective ways to sell a larger amount of a specific product. However, you need better insights into what customers are looking to buy and the reasons for specific snack trends in order to market these snacks to your potential customers.  Let’s take…

With so much that has shifted over the last year it’s no surprise that a recent study shows 73% of American consumers say they prefer being contacted by brands via direct mail. Direct mail is on the rise as customers look to marketing and advertising that sets apart one company from the other, which is…

Whether you’re a new designer in the healthcare space or just need a refresh on compliance, there are several important ADA compliant healthcare signage tips that will ensure your designs meet code. In Texas, there are some considerations to keep in mind when designing and producing ADA compliant healthcare signs. Take a look below to…

It is not uncommon for companies to think that consumers prefer to get promotions, specials and sales info on their phones via email or apps. These companies might be surprised to learn that direct mail marketing is still popular and is even growing thanks to COVID-19. According to information provided by Valassis (marketing technology), more…

Many convenience store owners & marketers are unsure just how long they should wait to switch out their convenience store signs. The timing for changing out gas station signage (or other marketing and promotional signs) varies based on a number of factors that have to do with the time of the year, specific sales and…

Have the graphics installed in your store on extremely cold or hot surfaces failed? Or are they in need of an upgrade to reflect a new brand, product or deal? Well before you get a bid on that project take note of these considerations as it relates to graphics material, adhesives and installation on those…

While there are a long list of c-store signs that you could put in place, a big question that we get is what the most effective signs are for …