Design Tips for Dealership & Automotive Banners

Car dealerships are masters at marketing; using every channel available to get in front of new and existing customers. From radio and TV commercials to newspaper ads, direct mail and social media, car dealerships get the attention of the public. The use of car dealership banners is another method auto dealers use to gain attention. The use of car dealer banners is a strategic marketing method, as they help to educate, direct and move the customer to locate the vehicle they want and make a purchase that day.

In this article, we are going to discuss design tips and considerations to keep in mind when planning the next order of automotive banners for your dealership.

What is the Goal of a Banner at a Car Dealership?

In order to increase sales, car dealerships need to promote the vehicles that are currently on the lot. Sharing details about currently active deals and financing options is important to create a buzz about the opportunity to drive away in a new vehicle. In general, the ultimate goal is to sell the car and create a good consumer experience that generates customer loyalty.

Outdoor & Indoor Vinyl or Mesh Banners at Dealerships

These types of car dealership banners are typically standard rectangular shaped banners stretched across spaces, or banners that are draped against walls in order to create a dynamic presentation with easy to understand information and strong visuals as well as calls to action.

However, there are a few design considerations that are important to address to make a big impact at the dealership:

Lighting & Visibility

This design consideration primarily affects mesh banners as they allow light through them, thanks to a semi-transparent quality that allows items behind them to be visible. The transparency can create a dynamic layering effect, or it can simply be used for safety reasons so people or objects behind the banner can be acknowledged. Plus, when the light shines through, they can be used to cover large areas of the showroom in light.

Banner Size

Size considerations for car dealer banners include the distance from the viewer and the message that is being shared. For example, if the banner is being viewed from a far distance, the text will need to be much larger so it can be easily read. On the other hand, if the viewer is close to the banner, smaller text may be more appropriate to communicate details.

Space Availability

The size of the space where the banner will be placed plays a key role in the messaging you include on your banner. For example, a larger space that can accommodate a large banner means you have more room to include additional details. If you have a smaller space, such as an entrance, you are likely limited on the amount of information included on the banner.

Automotive Flags (Flag Style Banners)

Flags for dealerships (AKA banner flags) are perfect for outdoor use that gains the attention of potential customers. In the wind, these flags create movement that are easily noticeable by those driving by. This increases brand awareness and the overall visibility of your dealership.

When designing flag style banners, use easy to understand callouts that are strong and to the point. Some examples include the dealership name, the brands you sell or eye-catching patterns. Additionally, using multiple flags at once creates a visual display that commands attention.