Shelf strips are one of the most simple types of point of purchase displays but they make a big impact on the consumer buying decision. They can be placed on the front end of store shelves to provide price and promotion information along with communicating simple branding messages. While shelving strips do not appear to be the most intriguing or exciting product to work with, the functionality of these strips are unparalleled in retail stores. There are different types of display strips that can be used and they deliver global benefits across all strip options along with individual benefits for each choice.
Let’s look at a few types of shelving strips to help you start thinking about how you’ll promote your products moving forward this holiday season (and beyond).
Price Tag Holders
A price tag holder displays price and sales information to customers. They can also spotlight graphics or UPC information. These retail price holders can be a unique way to display product information or showcase the price info for the product. They can vary in size which lets you choose the one that is most appropriate for a particular product. Price tag holders are convenient, cost-effective and an attractive way to announce special prices and get the attention of customers.
Shelf Clip Strip
A shelf clip strip gets its name from the fact that the product has some length to it and clips are included, at regular intervals, where merchandise can be hung. If these clip strips are marketed correctly, they can encourage impulse buys on the part of consumers. They are ideal for spotlighting items such as snacks, candy, toys and health products. The items in the shelf clip strip can educate customers about their potential use with products on the shelf by them (which gives you a good opportunity for cross-merchandising). They can advertise the latest specials and promotions offered by the store as well as maximize retail space by making use of shelf space that might have been empty if the clip strips were not used.
Channel Shelf Strips
Channel shelf strips are thin strips of banner material that can be used by retail stores to present sales information or provide a visual cue to customers that increases the brand presence of certain products.
These display strips can accompany larger advertising materials or provide visual aids that increase sales on their own. Channel shelf strips can serve as supplementary methods of providing additional product information when placed below the products that are on sale. Their placement occupies a prime position that gets the product in front of the eyes of customers.
Shelf strips are also an ideal way to increase brand awareness as they can feature the design of the product brand on the strip. They draw attention to the product and help to make the brand top of mind during the buying process.
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