When it comes to signage options for restaurants, and especially when it comes to quick serve restaurants, a decision needs to be made by your business. Which option will work best for your restaurants? There is not necessarily an easy answer as there are pros and cons to both QSR digital signage and more traditional QSR signage. In this article, we will examine the pros and cons of both options, so you can decide which option best meets your business needs.
What is Digital Signage?
QSR digital signage refers to the use of digital display technology to attract attention and deliver needed information to consumers. Some common examples of digital signage for restaurants include flat panel monitors, kiosks, and touch screens. These signage choices are used to advertise specials and menu items as well as engage with customers in an interactive manner.
What is Static Signage?
On the other hand, static signage for restaurants is best described as physical, permanent, semi-permanent, or temporary displays that are placed throughout the restaurant. This type of QSR signage often features images or text that share information about the restaurant including info about food menus, daily specials, or promotional items.
Pros & Cons of Digital QSR Signage
Interested in going digital with your signage? Much like any other type of technology, digital signage in quick serve restaurants has both pros and cons attached to its use. Check out some common examples of both positive and negative aspects of digital signage:
Pros of Digital QSR Signage
● The content on the sign can quickly and efficiently be updated at scale; including specifics like what you want to say, and how you want to say it, on the signage.
● Digital signs create an interactive experience for customers through the use of movement and sound powered by a touch screen.
Cons of Digital QSR Signage
● Digital displays can be rather expensive thanks to an initial cost of purchasing displays and software as well as installation costs.
● They carry a high risk of failure due to the additional IT infrastructure.
● There are some security risks including a chance of signage hacking & data breaches.
Pros & Cons of Static QSR Signage
Even though digital signage is popular at the moment, you can’t forget or underestimate how traditional static signage delivers efficiency and effectiveness to your restaurant.
Pros of Static QSR Signage
● They have a lower initial cost related to their production, installation, and maintenance.
● Static QSR signage can be designed and manufactured to match the look and feel of the restaurant branding and aesthetics, affirming and reinforcing your brand.
● No need to worry about any technical malfunctions.
● One huge benefit to printed signage can be adding a QR code. This has the potential to both catch the attention to people present onsite as well as lead them to your offerings in a digital format.
Cons of Static QSR Signage
● Periodic signage changes, either due to branding or campaign updates, or due to wear over are important to keep an eye on.
● The cost to repair the signage can be more expensive compared to digital signage hardware that is likely under warranty.
● Most consumers have become accustomed to some form of digital signage, so it may be good to consider this as part of your mix.
Where do you stand in the debate between digital signage vs. static signage? We’re happy to help you most effectively market your QSR!
Contact Us Now for More Information by Submitting the Form Below
Or Call Us at: 972.390.6500
[gravityform id=”9″ title=”false” description=”false”]
