In days gone by, manufacturers often effectively used marketing approaches like door-to-door sales to sell their wares. It puts a company’s sales force, product samples and specific offers directly in front of potential customers. Fast forward to the marketing world of today, and we see manufacturers using direct mail marketing to similarly place brand messaging, product samples and specific offers into the hands of potential consumers, as an effective way to grow their manufacturing businesses. Over the last few years, direct mail has continued to rise in popularity and has also helped manufacturing companies succeed and enjoy an increase to their bottom line. While email marketing still produces results, it is also very easy for people to delete your email before they open it to learn about your brand, offer or special. Direct mail delivers your message straight into the hands of consumers which makes it hard for them to ignore your message. Let’s take a look at the multiple ways marketing for manufacturers is enhanced through the use of direct mail.
Promote New Manufactured Products
When you are ready to debut a new product, the best way to drive sales is to get the word out about the product. A direct mail campaign is an ideal opportunity to spread the word about a new product to your current core group of customers and to new customers you are trying to reach. Your new product gives you the chance to introduce yourself to an untapped market you have never served before and create a lasting connection. Start the conversation by sending out a direct mail piece that shares exactly how your new product can benefit your audience.
Share Promotions & Sales You Are Running
The most popular piece of content in direct mail marketing pieces might be upcoming promotions and sales because they generate interest and sales for manufacturers. Besides increasing your sales, marketing for manufacturers is also a powerful way to increase awareness of your company, brand your business, and develop connections with future customers. Promotional direct mail campaigns also work with existing customers when you send them a specialized promotion that shows them how much you appreciate their business and loyalty to your company.
Promote Events
If your business is planning to host an event, a direct mail campaign helps you get the word out by inviting current customers and new prospects to engage with your company. Here are a few ways to promote your event with direct mail:
Effective Items to Include When Promoting Your Event
- Offer a special discount or promotion for anyone who arrives first or by a certain time, Examples include 10% off their next order or a special attendance prize for the first twenty people who arrive at the event.
- Include a list of activities as well as a schedule of the day and any speakers or performers. The inclusion of this information creates excitement and increases your attendance.
- Include a QR code to make it simple for everyone to register for the event. By providing a QR code on the event promotion direct mail piece, you are making it easy for people to register for your event. Registering can also help increase the likelihood that they’ll actually show up on the designated day.
Common Manufacturing Events that are Easy to Promote Using Direct Mail
- Factory tours so the public learns more about manufacturing capabilities
- Workshops that teach them how you operate or how to create an item related to your business
- Product demos so they learn how your new and existing products operate
- Seminars where they can ask questions and interact with your team
Recruiting & Hiring Campaigns for Manufacturing
Many manufacturers are hiring at the moment which means you want to stand out from the competition and find the best candidates. Direct mail marketing for manufacturing companies gets the attention of your future employees. Be sure to include the items listed below on your direct mail piece to create interest in your openings:
- A bold headline to captivate your audience and keep their attention.
- A memorable offer that gets their interest and makes them want to learn more about your company and even apply on the spot.
- Highlight the benefits of working for your company. Employees want to feel valued, so share the perks of your company such as PTO, bonuses, stock options, and your vacation plan.
- Include a strong call to action and tell people how they can easily apply for a job.
Now that you know how to use direct mail for your manufacturing company, start planning your next direct mail marketing campaign!
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