If you are currently working in the restaurant industry (as an owner or manager), you know recently staffing your restaurant has been more difficult than years past. Traditional marketing efforts to attract experienced and reliable workers do not always work. In turn, the staffing shortage is having a negative impact on your ability to efficiently and professionally serve customers. One of the biggest requests we receive is to help restaurants get more people to apply for open positions. While direct mail campaigns are often viewed as being ideal for promoting giveaways, sales and existing products, restaurant direct mail marketing can get you in front of your target audience of job seekers that might become future employees.
Not sure exactly how direct mail can address and resolve your staffing issues? Here are just a few examples of how this can be used in your quest to find new employees.
Make the In-Person Application Easy
One of the biggest issues in finding new employees is the application process. Potential candidates might see the application process as time-consuming or overly complicated.
Make the application process easy by mailing out a direct mail piece using variable data to fill-in parts of the application such as name and street address. You can also use variable data capabilities to provide applicants with all available dates and times where they can visit the restaurant for an interview.
If you make the application easier, job seekers will be more motivated when it comes to applying for a position.
Transition from the Mailer to an Online Application
Direct mail campaigns that arrive at the home of a potential applicant get their attention. Turn an interested party into a job candidate by making the application process simple for them. Use a PURL on the restaurant direct mail marketing piece to send the applicant to a personalized application portal. This portal can pre-populate the information that is already known in order to provide a simple and easy application experience for the candidate.
Promote a Hiring Event
If you are looking to hold a hiring event for your business, use a direct mail campaign to promote the event. Instead of making the event open-ended (such as “Come by between Noon and 2pm any Tuesday-Thursday), hold the hiring event on a specific day or over a certain weekend. The specific dates of the call to action will create a sense of urgency and improve your chances of filling vacancies at your restaurant.
By investing in a compelling and targeted direct mail recruitment campaign, you will be able to bring in more new employees to your business and solve your restaurant staffing crisis.
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