Direct mail can be a major influence in the success of realtors and real estate companies. The design and execution of a real estate direct mail campaign can increase the business of multiple individuals including real estate agencies, home builders, and agents/brokers looking to help current and potential clients purchase or sell property. One of the main goals of a these direct mail campaigns is to ensure real estate brands grow their exposure via the delivery of a physical mail piece that potential clients can keep and examine at their own pace on their own schedule.
In this article, we will share why direct mail works for real estate agents, and reveal some direct mail statistics that show the value of direct mail in the real estate market.
Does Direct Mail for Real Estate Agents Work?
The simple answer to this question is, “Yes, real estate direct mail does work!” In fact, it works for home builders, contractors, brokers, and real estate agents of all sizes
Real estate postcards are a common and affordable direct mail marketing method that raises awareness of a specific service or property, as well as directs increased traffic to a website. In addition, there’s also an increase in phone calls about the property highlighted in the direct mail piece. The increase in traffic and buzz about the property generally leads to growth in new listings, booked showings, signed contracts, and closed deals.
Real Estate Direct Mail Statistics
The statistics below indicate how well direct mail for real estate works
Average Response Rate of 4.4%
If you do the math, that is eleven responses for every 250 direct mail pieces that are sent out.
5% Average Response Rate for Oversized Direct Mail
This calculates to fifteen responses for every 300 direct mail pieces that are mailed.
70% of America Views Real Estate Direct Mail as Being More Personal
The more personalized the connection between a customer and real estate agents, the more likely the customer will be swayed to consider and ultimately choose to buy or sell with that real estate agent or company.
Real Estate Brands Increase Awareness by 39% On Average by Using Direct Mail
The sheer act of “showing up” in the mailbox means increased brand awareness and engagement, and greater brand recognition.
Real Estate Offerings are Opened 11% More Than Other Direct Mail
The increased engagement with real estate direct mail is due to the message often being consumed on the property of the person reading it. The message hits the mark with the person who might be thinking about purchasing a new home or possibly how they can upgrade their current home.
75% of Millennials Say Direct Mail is Valuable – 92% are Influenced to Make a Purchase Due to Direct Mail
As millennials age, they are likely to increase their purchasing power and enjoy access to funds that were not as attainable in the past. Ergo they are making up an increased amount of the real estate buying power and audience.
62% of Consumers Who Respond to a Direct Mail Piece Make a Purchase Within 90 Days
This impressive rate and turnaround time shows that getting in front of buyers at the right time in the buying cycle can make a huge difference in whether they purchase from you.
Put the power of these direct mail statistics to work for your business with a direct mail piece for your real estate campaign. Call us for more info and assistance!
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