Packaging Inserts for eCommerce companies are important to their overall success for multiple reasons. A significant reason to include these packaging inserts is to enhance the customer experience. The insert can range from brand messages all the way to a call to action which will keep your company top of mind and drive more sales.
In this article, we will share why eCommerce packaging inserts are important to growing sales and customer loyalty. We will also suggest and discuss what you should include on them and highlight some of the most common and effective insert types.
Why are Packaging Inserts Important?
Packaging inserts for businesses who sell online to consumers are a big part of the customer experience. The use of eCommerce packaging inserts takes the marketing strategy beyond simply placing an item in a box. An enhanced customer experience increases sales, retains customers for a longer period of time, and drives new customer acquisition. As we continue this article, you will learn what can be included on these eCommerce inserts to accomplish those goals.
What to Include on an eCommerce Package Insert
Your overall marketing and sales goals determine what you should include on packaging inserts. Your goals will also lead you to a decision on the type of packaging insert to use based on the specific results you are trying to reach.
While you need to know your specific goals, you will likely need to include these items on the insert:
- Branded Messaging
- CTA (Call to Action)
- Point of Engagement that encourages the public to interact with your company
- Contact Information
When it comes to more specific packaging inserts, we will cover that in the next section.
Types of Packaging Inserts for eCommerce
Here are some of the most common and effective eCommerce packaging inserts along with how to use them in order to reach your goals:
- Coupons
The inclusion of coupon inserts inside of eCommerce packages generates a higher rate of future purchase. You can also include a coupon for return customers that encourages them to continue purchasing from your brand. - Cross-Sell Promos
If you offer products that complement the one purchased by a customer, be sure and include an insert that spotlights those products. You can also run promotions that target returning customers and increase sales. - New Product Launches
Have you just launched a new product that you really want to spotlight to help grow sales? Include an insert that focuses on that product as this garners attention and potentially increases sales. - Instructions/Directions
If your product requires directions or instructions, including an insert is an ideal way to showcase your brand while also making it fun and engaging for your customers. You can make the instructions quirky and “out there” to differentiate yourself from other brands. You can even highlight different ways to use the product as this shows the personality of your brand and versatility of your product. - Liners & Wraps
Customized lining and wrapping inside the product packaging can also enhance the customer experience. It never hurts to include your brand logo as this keeps your branding and slogan in front of the customer. - Small Gifts
The inclusion of a small free gift as a packaging insert shows your customers that you appreciate them while also creating free marketing for your brand. For example, a keychain used by your customer will likely be seen by other people aka potential new customers. - Stickers
Stickers drive brand awareness and are a welcome packaging insert. People love placing stickers on laptops, cars, and other places where they are easily viewed (ergo growing your brand’s reach).
The types of eCommerce packaging inserts are numerous, and you might need a hand determining the best packaging insert for your needs. Call our design team for more info.
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