Could your business use more publicity? If so, you might want to think about installing a new business sign. Maybe you have a new product or service you want to advertise through eye-catching business signage. You might have just opened a new location and you want people to know you are open for business. Whatever the case may be, there are many factors you need to consider when it comes to custom business signs. These factors can have a positive or negative impact on the impression the sign makes on the public. In this blog, we focus on four of the most important considerations when it comes to creating and installing your next business sign.
Size Considerations for Business Signs
The size of your business sign is important for a number of reasons. The top two size considerations to keep in mind include its ability to work in the available space and the distance the sign will be from the person reading the sign.
- When it comes to the available space, you need to know how much space you have to install the sign. This includes the height, width and depth of the area. You also need to check for any potential obstructions that might restrict where the sign can live in the space. These factors determine how large or small you can make the sign.
- For the distance from the reader of the sign, the general rule is that the lettering on the sign should be at least one-inch tall for every 25 feet of distance it will be viewed at by a person. In other words, if the sign is viewed from a long distance, it needs to be bigger while being viewed at a closer distance means it can be smaller.
Sign Legibility Tips
When you install a business sign, you must be sure that it is legible to the public. You want customers to be able to read it as well as understand it from a distance since you have around ten seconds to catch the attention of the public.
The creation of contrast is essential for legibility. Color is one of the main elements used to create contrast on custom business signs. Both the background and font color should be paired in a manner where the text can stand out while still being easy to read. Think about combining a light neutral color with a more intense dark color as this will likely yield results that are appealing to the eye. Color combinations such as black on yellow, black on white, yellow on black, green on white, and white on blue are considered to be the five most legible color combinations used for retail signs (according to the Outdoor Advertising Association of America). Pairing colors that are similar for both the text and the background of the sign is a design mistake you will need to avoid as it makes the sign harder for people to read.
Environmental Factors Affecting Signs
Business signage can be restricted by the environment that surrounds it. Given this consideration, you want to design or install the sign in a way that maximizes its performance. Some of the most critical environmental factors that impact the performance of your sign include:
- Angle of its View – Depending on how the vehicle and foot traffic flows in the area where the sign will be placed, you will want to install the sign in a location with the highest level of visibility. For example, you might need to place the sign on the front of your building, near a road or even at an angle in the area where it is placed.
- Line of Sight – Depending on how far the viewers of your sign will be from the signage, it is vital that you consider obstructions within their line of sight to improve its overall visibility. These obstructions can include (but are not limited to) power/electrical lines, light poles, electrical boxes and trees.
- Natural Lighting – If your sign will be located outdoors, you will want to consider how the sun hits the sign throughout the day. Will it get direct sunlight all day? Is it shaded in the morning or afternoon? Is there shade thanks to an awning? If your sign will be indoors, what is the artificial light situation? Will it be bright all of the time or dim or dark?
Business Sign Installation
There are multiple factors to consider when installing your business sign. Take a look at some of the most important items you need to consider:
- Structural Options – Is the location/material you are using to install your sign sturdy and sound? Will it hold the sign safely? Whether you are installing your sign on a brick wall or some other material, you have to make sure that it won’t fall down. A falling sign can result in you spending money on repairs and fines.
- Building Codes – Are there any building codes you need to follow where the sign is being installed? Find out in advance as your building may have certain codes detailing exactly how your sign can be hung.
- Permits – Does your building or city require any type of permit to install a sign? Can you even have a sign on your business? The manner in which you install your business sign might require you to have a permit. Be sure to check for any city regulations regarding sign installation before making any final decisions.
- Who can Install the Sign– When installing your sign, it is important to know who is installing it for safety and/or budgetary reasons. Perhaps your printing company can install the sign, or offer references for installers in the area. Hiring an outside contractor may be necessary if you are unable to install it yourself.
These are just a few important considerations you need to know when it comes to creating and installing a business sign in your city.
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