Point of purchase displays for convenience stores are a visually compelling way to bring customers into your C-store and increase product sales as well. Research shows that 80% of consumers make a decision to buy while they are in a store. You need to attract, and keep, the attention of consumers and the best way to do this is visually appealing C-store signage that promotes specials and the benefits of shopping at your store.
If you are not sure about the power of C-store signs, this informative article is designed to explain the difference between POP and POS convenience store displays, various types of point of purchase displays, and different examples for you to review. Once you finish this article, you will feel confident deciding the type of display that will work best for your convenience store signs.
What Is a POP Display?
Point of Purchase Displays or POP Displays are physical promotional signs that are placed in areas of a store where consumers actively make buying decisions. This convenience store signage option allows you to advertise a product, boost brand awareness, and promote sales or events. While traditional means of advertising motivate customers to visit a store, a POP display is an in-store advertisement that captures the attention of those already in the store, gets the interest of consumers, and encourages purchases before they leave the store.
In the past, cashier lines featuring convenience store counter displays were the only place you might see displays to promote impulse buying. These days, you will see them throughout stores to better promote your brand while consumers are shopping. They can be placed by complementary products or products of your competition.
What Is a POS Display?
A Point-of-Sale Display is a promotional sign that is located near the checkout. This is similar to a POP Display and has a similar purpose. We don’t go too in-depth here in this section since we elaborate more further down in this article.
POP Displays vs POS Displays
POP and POS displays have some similarities but there are also some differences that can impact your decision about the type of display you use.
POS stands for “point of sale,” and their purpose is to draw extra attention to your brand. While POP displays can be placed anywhere in a C-store, POS refers to the area near the cash register where actual sales of a product occur. Common POS displays include candy shelves, magazine racks and refrigerated displays at the end of the checkout lane. Individually packaged products and beverages often fare the best as last-minute impulse buys for customers finishing their shopping. Brands with smaller products that might not be top of mind should consider investing in POS displays.
A POP display can be described as the physical place where products are displayed in a store. Some common examples include shelf stoppers, freestanding displays, or a POP display with promotional signage.
Permanent C-Store Signage
If you want certain products to stay on display for a long period of time, a permanent display made of wood, plastic or steel is ideal for long-term branding or areas that have interchangeable signage.
These displays can be kept in mind when making your store design so the actual display area is permanent but the messaging that you use can be rotated or changed. Permanent signs in a convenience store could be located at the register or on the counter, large displays near beverage stations or near wine & liquor racks.
Semi-Permanent POP Displays
Semi-permanent displays, AKA off-shelf displays or secondary displays, stay in place for three months to a year. They are made of materials such as glass, metal, heavier cardboard, wood, and hard plastics.
These displays can range in size from large aisle displays to smaller countertop displays that can be moved to make it easier for customers to view items in the countertop display. You can even have a pop-up shop section that highlights a specific brand or products you stock.
Temporary Convenience Store Signs
Temporary displays can feature seasonal products or special promotions. These displays are usually less expensive and are often made from cardboard. In addition, temporary displays can include options such as freestanding displays and endcap displays. These highly customizable displays get your products on the sales floor in a timely manner for a period of a few months. They are an excellent option for seasonal promotions, new product launches, and discounted items.
C-Store POP Display Examples
Now that you know the different types of POP displays, let’s see which ones are best for your C-store:
Convenience Store Counter Displays
These displays, AKA “prepacks,” are small and compact and fit perfectly at a checkout counter. A checkout lane is an ideal place to market small items such as candy, hand sanitizer, lip balm and seasonal products that appeal to last-minute impulse shoppers.
Sidekick Displays/Power Wings
These displays are meant to trigger impulse buys and are often attached to endcaps. They promote smaller add-on items that serve as a complement to other products already in the shopping cart (such as a sidekick that holds shoelaces or socks next to a sneaker display). If your product is small and targets impulse buyers, consider the type of merchandise you can pair with it.
Display Bins for Convenience Stores
This display type is usually a large square or hexagonal container set-up quickly for immediate placement on a sales floor. They are an ideal display for items shipped in bulk, uniquely shaped products, and merchandise that doesn’t have primary packaging. Some popular examples include DVDs, snacks and beverages that are found in bins.
C-Store Inline Displays
Inline displays provide retail-ready packaging and in-store placement for small items. They place your products at eye level for easy accessibility and promotion of your brand.
Endcap Displays
Endcap displays can be signage, floor displays, or inline displays presented on gondola shelving. Endcaps are often used to spotlight sales promotions or discounted products. When a consumer sees an endcap display, they might simply assume a product is on sale (even when it is not) and make the decision to purchase the product.
C-Store Pallet Displays
A pallet display is a full-sized pallet that transports a product. This retail-ready packaging option lets you easily transport merchandise onto the sales floor. Sturdy and durable pallet displays are perfect for merchandise that is large and heavy while also being easy to stack. Pallet displays in wholesale and big-box stores are highly visible when placed in an ideal location where shoppers can easily grab products from all four sides.
Let this serve as a guide to point of purchase displays for convenience stores so that you can reference it for new ideas, have a better understanding of the typical c-store retail environment or are just looking for planogram ideas, general signage ideas or some other creative endeavor you have for your store.
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