Healthcare direct mail is an important way for healthcare organizations and facilities to keep patients informed about healthcare changes that could impact them in the future. Medical direct mail also works to build engagement within the patient community by sharing updates and increasing visibility for new programs. Direct mail has proven to be an important component of the marketing mix in the healthcare space.
When combining our healthcare direct mail experience with the latest research, we’ve seen that a number of prominent healthcare providers have benefited from running direct mail campaigns. Take a look below to see some of the types of facilities and centers that have experienced positive results from running healthcare focused direct mail campaigns.
- Direct Mail for Medical Imaging
- Medical Lab Direct Mail Campaigns
- Direct Mail Promoting Dialysis Centers
- Urgent Care Direct Mail Marketing
- Direct Mail for Mental Health Facilities
- Physical Rehabilitation Direct Mail
- Counseling & Therapist Direct Mail Campaigns
- Direct Mail Campaigns for Home Health Services
- Hospital Direct Mail Services
We know this is a long list, but we wanted to show you that the majority of the niche healthcare services benefit from medical direct mail campaigns.
Let’s take a look at the three most common, and effective, types of communication that healthcare companies deliver through direct mail campaigns.
Direct Mail to Keep Patients Informed
One of the most popular direct mail strategies for healthcare companies is marketing materials that keep current patients informed. The phrase “informing patients” is a broad one so let’s make the topic more specific with a short list of some of the most common healthcare direct mail items for patients (as well as their main benefits).
Direct Mail Informing Patients
- Appointment Reminders
- Thank You Postcards
- Rehab Instructions/Directions to the Facility
Benefits of Patient Focused Direct Mail
- Higher Show Rate for Appointments
- More Positive Outcomes for Patients
- Getting Bills Paid Quicker
While this is not a comprehensive list, it does give you some of the most important direct mail for hospital strategies that have a big impact on patient interaction with your healthcare facility & organization.
Build Community Engagement Using Direct Mail
Community engagement and education is one of the most rewarding direct mail strategies for hospital staff who are not in charge of direct care for patients. In this case, we are talking about promoting events at places such as your healthcare facility and surrounding neighborhood or promoting events in cooperation with other organizations (such as Habitat for Humanity).
In general, these community events are designed to:
- Create a positive feeling, emotion or point of view about your organization
- Increase the visibility of your healthcare brand in order to attract new patients
Community engagement events increase employee morale and grow the positive perception of your organization among patients and the community at large. Plus, it is just fulfilling to do something positive in the community!
Promote Healthcare Programs Using Direct Mail
While there are a number of marketing channels that can be combined to effectively deliver program focused messages, direct mail has been shown to cut through the clutter and create a direct line to your target audience.
Some of the healthcare programs that benefit from direct mail promotion include:
- Fundraisers
- Medical Trials
- New Treatments
It is true that direct mail marketing can be used to promote other areas of your healthcare facilities but the strategies listed above can make a huge impact on your organization, your patients and community members.
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