In general, retail window graphics can last anywhere from two to five years. The actual amount of time they last, however, will depend on several factors including but not limited to; the weather conditions where they are located, whether they are indoors or outdoors, and the amount of care and maintenance provided to the window graphics.
The lifespan of retail window graphics can also be shorter since many retailers will often change and update their graphics to reflect current promotions, sales and discounts, and events that are directly tied to a season or holiday.
Let’s take a look at various types of window graphics along with the materials they are made of and how to prolong their use and lifespan.
Window Graphic Material & Types
There are many common types of window graphics materials and businesses can have their graphics made of different types of materials. The choice of material can help determine their placement and use by a business. While vinyl is the considered to be the most common material used for window graphics, there are other popular choices including (but not limited to):
- Vinyl Retail Graphics
- Perforated Graphics
- Frosted & Etched Graphics
- Window Cling Graphics
- Cut Vinyl Window Graphics\
- Paper Window Graphics
Weather & Exposure the Window Graphic Experiences
When it comes to an outdoor window graphic, the weather can play a major role in the lifespan of a graphic placed on a window.
For example, too much sun can impact the visibility and durability of a graphic by making it fade or giving it a cracked look. The graphic can also have a shorter lifespan due to weather conditions such as heavy rain and moisture, high winds, excessive changes in temperature, and salty conditions. While each of these weather elements can play a different role in decreasing the visibility or look of a window graphic, they can all have a negative impact on the marketing reach and professional look of the graphic.
Temperatures that the Retail Storefront Graphic Must Endure
A retail storefront graphic is designed to withstand high temperatures and bitterly cold weather. Having said that, the longer they are exposed to extreme temperatures (whether they are boiling hot or frigid), the less time the graphic wil have when it comes to its lifespan.
How Well the Retail Graphics are Installed
One aspect of the lifespan of retail graphics that is not always considered is how well the retail graphics are installed. A professionally installed graphic will last longer because the retail graphic will be properly sealed as well as professionally installed so it properly adheres to the surface.
If the graphic is installed with issues such as creases or bubbles, or the retail graphic is peeling at the corners, the lifespan of the materials will start to deteriorate at a much quicker pace. An improperly installed retail graphic will negatively react to issues such as hot and cold weather, excessive wind, and wet conditions at a quicker pace.
Want to make sure your window graphics enjoy a longer lifespan? Call our design and installation team today.
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