One of the most effective ways to learn more about consumers and their spending habits is to create a customer loyalty program. Besides getting basic information such as their name, age, address and specific purchases, customer loyalty data can be used to craft a personalized and targeted print marketing campaign that speaks to their individual desires and preferences. In this article, we will share examples of how customer loyalty data is able to be integrated into print marketing campaigns.
Can You Integrate Print with Loyalty Program Data?
Businesses who have rewards programs that provide customer loyalty data can utilize that data in their print marketing efforts. The data can be used to segment audience information based on their purchases and spending habits. Once the loyalty data is used to create targeted lists with current data and preferences, the print materials can be optimized with custom messaging, relevant imagery and variable data that personalizes the message.
Variable Data Examples for Print & Loyalty Program Data
Let’s examine three variable data examples of how you can incorporate this data into your print materials using information from loyalty program data or reward program data:
- You can use data that consumers share on their own or through interactions with your company to improve their customer experience. Zero party data is information they share willingly such as their happiness with your products or services and plans for future purchases. First party data is customer information that comes from their interactions with your website, app or store purchases. Use this information to create print messaging that is based on the data you receive so the message feels relevant.
- Utilize data you get from loyalty programs to offer rewards that appeal to your customers. The rewards can be BOGO offers, discounts on upcoming purchases, or experiences with your company that are not available to non-reward club members.
- Build a profile of the consumer based on demographic, behavioral, geographic, and psychographic information. An up-to-date customer profile allows you to customize print marketing graphics and text to reflect their interests and maintain their loyalty.
If you are ready to integrate customer loyalty data in your next print marketing campaign, call our design team today.
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