Custom POP Displays are an effective and popular method of increasing sales for retailers, overall for the store and for the individual brands’ product sales. In addition, custom point of purchase displays have been shown to grow individual products sales for brands.
Almost everyone is curious about what is being advertised in an eye-catching retail POP display. A major key to the success of the display is making sure it is properly designed and placed in the store. Keep reading as we define multiple types of custom point of purchase displays and explain how to make sure they accomplish the task at hand.
What is a Custom POP Display?
In general, a point of purchase (POP) display is a sign that is displayed next to a checkout counter (AKA “the point of sale”) or somewhere near it. The reason behind this placement strategy is that the location of the display will get customers to notice (and then act on) the spotlighted product, promotion, or sales offer. In addition, retail POP displays can be used to promote special events at the store, inviting customer engagement. Essentially, all custom POP displays are custom-made, but the level of customization depends on the amount of creativity by the brand or retailer. The more colors and interactive elements that make customers want to learn more about the product, the better.
Types of Retail POP Displays
Here are some of the most effective POP displays currently used by retailers:
Shelf Signage
These are small signs that easily fit onto shelves or product displays in order to draw attention to specific items or deals.
Display Packs
This type of display is often special boxes or containers that feature a unique design that grabs attention and may inspire FOMO (fear of missing out).
Counter Displays
A display that is a small stand placed on top of checkout counters and generally consist of smaller, impulse-buy items. These can increase your incremental sales.
Floor Stickers
These are decals placed on the floor that guide customers, promote sales, or highlight new products. They also can be used as decor to enhance the customer experience.
Standees or Display Stands
These are freestanding displays that hold or feature one or more products. Great for highlighting profitable and new products.
End Caps
The displays that are viewed at the end of aisles.Their effectiveness comes from easily being seen as customers walk down the main aisles.
Interactive Displays
High-tech, compelling displays that can include a video screen or other interactive elements that increase customer engagement.
How to Make Retail POP Displays Work Well
The easiest way to ensure the POP display of choice is successful is to make sure it is strategically functional, makes sense in the context of the retail environment, and is designed and manufactured to get the attention of the public.
If what you’re looking for is a Retail POP Display that is going to stand out and get results, ask how we can help bring it to market quickly and with quality that is beyond your expectations.
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