Customers are always on the run as they try to fit in all of their daily activities. Busy lifestyles have resulted in increased demand for grab-and-go food items that meet the quick meal or snack needs of consumers. Many people simply do not have the time to dine-in at restaurants, whereas grab-and-go food options provide customers with the ease of eating they are looking for each day. Consumers are able to quickly grab a sandwich, snack, or a healthy smoothie and continue with their tasks.
C-stores with successful grab-and-go food sections know how to attract the attention of new patrons and develop a loyal customer base who will make purchases on a regular basis. By properly placing these grab & go items, as well as neatly displaying them in cases or shelving, so they are easy to see and access, an increase in sales is likely to follow. To help you get started in the right direction, we have created a list of five items that illustrate ways to increase grab-and-go food sales and provide consumers with a satisfying grab-and-go experience.
1. Stock the Right Grab & Go Foods
Providing the right type of grab-and-go foods plays a big role in the sales you generate on a daily, weekly or monthly basis. For example, stocking hot items like soups during the summer months won’t be likely to get customers too excited. During the summer, lighter items such as cold sandwiches, fresh salads, and fruit cups will likely be the items people look forward to enjoying when it is hot outside. Fresh items such as seasonal fruits and veggies help cut costs and grow your bottom line when providing grab-and-go options.
2. Grab & Go Food Packaging
Packaging of the stocked food items in your convenience stores also plays big a role in the amount of sales your business enjoys. For example, stocking items with packaging that doesn’t allow the consumer to view the food may not be the most customer-friendly option. However, items in clear packaging, so customers can see the quality of the food before making a decision to buy, will improve sales of the item.
It is also helpful to provide food choices that have brightly colored packaging since they garner more attention from the customer. A package with bright colors such as red or yellow can catch the eye much more than a package with a black and white label or no colors at all.
Ensure the freshness of the products with tamper proof packaging, seals or caps that also maintain the quality of the product as well. People want to know their fast and easy food items have not been tampered with and the food was packaged with the health of the customer in mind.
3. Attractive Grab & Go Merchandising Displays
Shelves that are organized and aesthetically appealing will draw the attention of customers. Consumers are more likely to purchase a product when they are neatly organized and stocked versus a disheveled display. Keeping shelves and coolers easy to view gives shows that the products are fresh and high quality. In turn, this helps to increase the sales of convenience store grab-and-go food service items.
In addition, shelves including attractive signage, such as decals or end caps which can call attention to the items and increase the sales of the spotlighted items.
4. Keep Things Clean!
We recognize this seems like a given, but with lots of traffic in and out of the store, keeping the shelves neat and clean can become a challenge. Clean appearances definitely make a difference. If customers see dust or dirt on the shelves or the actual items, this will give them the feeling that the grab-and-go items have been sitting on the shelves for some time and question the freshness. Additionally, the customer might be worried about your sanitation practices if they see dust and dirt. They will likely not feel comfortable purchasing food from a business with dust and dirt on the displays as this can give the impression that cleaning procedures are not performed on a regular basis.
5. Promote Grab & Go Deals With Signs
While customers will ultimately grab the products that appeal to them, it’s still important to take the time to advertise what you offer. Shoppers may not be aware of every item you have available for purchase in your convenience store so you will want to promote your grab-and-go food items with signage that directs them to the items for sale. These advertisements can be promotional signs located at the pump or they can be window clings designed to draw the attention of people outside the store and bring them inside the building. You will also want signage located inside the convenience store that shares information about the high-quality products you have available for purchase.
Keeping these tips in mind and being consistent with them will help you enjoy an increase in your grab-and-go food sales.
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