It is a known fact that POP displays are one of the most effective ways to sell a larger amount of a specific product. However, you need better insights into what customers are looking to buy and the reasons for specific snack trends in order to market these snacks to your potential customers. Let’s take a look at some of those research trends and what people are looking for in their snacks so you can be sure to market them efficiently in your POP signage.
High Protein
Research shows that snacking has been on the rise in the last year. Consumers want snacks that are easy to obtain while still being a healthy choice. High protein snacks are a popular choice as 36% of those surveyed say they consume protein because it satisfies their hunger throughout the day. Two in five shoppers consume protein to make sure they are enjoying a balanced diet.
It’s important to make sure the POP signage in your convenience store reflects this information and directs consumers to these high protein snacks.
The global meat snacks market is expected to grow by a Compound Annual Growth Rate of 9%. Some of the most popular current snack trends items include high protein snacks like meat sticks, sausages and jerky from industry leaders such as Conagra, Hormel and Golden Valley Natural.
Portability
Further research shows portability (ability to eat “on the go”/in the car) and convenience are big factors in the decision making process. Convenience store signage that promotes healthy benefits, and ease of convenience of the highlighted snacks, can increase sales for specific products and the overall bottom line.
When customers enter a C-store, they are often drawn to POP displays that speak to their desire to purchase “on the go” snacks. Use convenience store signs to deliver the message that you have the products they want at the speed they desire. Emphasize the fact that your “on the go” snack products are not only convenient to consume but also easy to find.
They also expect to get more for their money thanks to larger package/portion sizes.
Be sure and remember that the size of the snack package matters. Large sizes are seeing big sales increases so point out the fact that you carry larger package sizes (25%, 50% or more). You can also showcase the snack packages well above their normal scale on your signage in order to give the impression of looking bigger while customers are browsing your snack inventory.
Looking to increase sales this year? Take the first step and start promoting the convenience of purchasing “on the go” snacks as well as your wide selection of high protein snacks.
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