Customers want to feel appreciated and personalizing automotive marketing is a great way to do it! When it comes to car dealership marketing, a personal touch builds consumer loyalty for both automotive brands and auto dealers. Marketing campaigns, such as direct mail for car dealers, is a critical step in driving greater awareness and increasing sales. In this article, we will focus on the most effective ways to personalize marketing efforts when it comes to the automotive space.
Personalized Direct Mail for Auto Dealers
Car dealerships are well-known for running sales throughout the year. Take the next step in car dealership marketing and personalize the sales process. Focus on nurturing auto sales with intermediate direct mail for car dealerships mailings to stay top of mind and keep consumers interested. Be sure and send a personalized message to the car buyer after the sale too!
Common Direct Mail Personalization Inclusions Car Dealerships Use:
- Using the Customer’s Name
An easy step in personalizing automotive marketing is to include the name of the customer on the direct mail piece. The inclusion of the name of the consumer makes it more of a “one on one” conversation. - Adding PURLs to the Piece
The addition of a Personalized URL can lead consumers to a custom website that includes their name, address or other information that is personal and unique to them. The PURL works to make it a more personal experience for the public. - Using QR Codes on Auto Direct Mail
The inclusion of a QR Code sends automotive customers to a customized destination that has limitless possibilities for personalization.
Personalized Sales Kits at Dealerships
Personalized sales kits for each prospect help put the customer at ease and feel welcome. If a salesperson has someone coming in for a test drive that they have been communicating with over the phone or via email, they should take the time to put together a sales kit for the prospect when they arrive for a test drive. Consumers are often more willing to share information about their likes and desires if they feel they are receiving personal attention.
Host Local Events
Car dealerships can build their community image by hosting events for local nonprofit organizations, large businesses, or clubs that connect with their target audience. These events can be personalized to focus on the goals of the organization, business, or club. They are also a personal experience for customers due to the fact that the sales team is interacting with the event and sharing the moment with the people they are making a sale to that day or influencing to make a future purchase.
If you need assistance adding a personal touch to your auto dealership marketing materials, we can help.
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