Each year brings new trends in the printing industry and we are starting to see what can be called the “Class of Print Design Trends for 2023.” This year, it seems like design trends are bigger and better than in the past. Many of the traditional graphic design elements for print are not being used. Instead, the list of 2023 Print Industry Trends showcases specific types of styles being used on a consistent basis according to data from brands and designers across the country.
We’ve put together a list for you of the Top Design Trends for 2023 as inspiration for possible inclusion on your printed projects this year.
Muted Colors
Muted colors are also referred to as desaturated colors which means the colors have a low saturation and are gray or subdued in appearance. This color choice is often used to create a calming or reassuring effect.
Inclusive Visuals
Inclusive visuals acknowledge the individuality and unique aspects of a person. This trend takes an integrated approach to making sure a person feels represented while also building the relationship between a brand and a consumer.
Maximalism
You can think of maximalism as the opposite of minimalism. It encourages the addition of more colors and design elements which can also lead to greater experimentation in design.
Abstract Shapes
When it comes to graphic design, abstract shapes are visual symbols that can be a simplified or abstract form of an organic shape. They use the most basic and recognizable aspects of a shape to create a simplified representation of it.
3D Lettering
3D lettering provides a higher level of visual interest when viewed by the public. Due to the nature of this style of lettering, it is often only used for display purposes.
Large Bold Type
The use of large bold type is most commonly found on items such as billboards, banners, and posters. It identifies the content you want to spotlight and forces the viewer to take notice.
Anti-Design
Anti-design is an approach to design that rejects traditional aesthetics in favor of a design that is seen as innovative and challenging. It often consists of bright and explosive colors, imaginative elements, and a sense of rebellion.
Nostalgia
Modern nostalgia printing blends past and present elements for a unique design that is both fresh and familiar. This print design trend uses vintage-inspired elements such as images and typography for a modern and retro feel.
Holographic Designs
Unlike conventional printing which is flat in nature, holographic designs are multicolored patterns of light with 3D depth. These designs are created using a laser and are often used to create products that are difficult to reproduce or counterfeit.
Blurs and Gradients
Soft blurs and color gradients are often used within the same design element or on multiple design elements in order to form an object. The color gradient impacts the color transitions of the object while the soft blur can affect the sharpness and focus of an object.
Mysticism
Mysticism design trends involve images that are related to astrology and divination. The design is usually gentle with calming colors, peaceful images of planets and stars, and often consists of thin lines and organic curves.
Now that you know the emerging design trends in the print industry, it is time to put them to work for you. If you need help creating compelling designs, call our team today.
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