While there are a long list of c-store signs that you could put in place, a big question that we get is “What the most effective signs are for increasing in-store sales?”, and to be even more specific the interest is in the most effective convenience store POP Signage.
After doing some research, talking with our customers and looking at our internal data we found the Top 3 Most Effective Convenience Store Signs are …
- Shelf Toppers
- Rack Graphics
- Cooler Clings
Now we know every store’s situation is a little different, but let’s explore each one of them in a little more detail.
Shelf Toppers
The shelf topper is time tested and known to be a highly valuable highlight to move products.
Making sure to add unique features, bold colors and strong branded visuals will draw every customer’s attention and generate more sales.
Rack Graphics
A product rack is just a rack until you give it life through the use of strong and vibrant rack graphics. This is one of the easiest ways to highlight a new product or a top seller and move even more units. USE THEM, they work!
Cooler Clings
We all know one of the most trafficked sections of the store are the coolers.
So it is no surprise that one of the most effective POP signage types is the cooler cling.
Simply adding a cling to highlight a product will sell more, but throw in a deal or special and you’re guaranteed to increase average receipt totals at checkout.
So if your immediate goal is to increase sales then using one or all three of these top POP Signage types will make it happen.
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