Looking for new strategies to gain the attention of prospective students and encourage them to apply and attend your college or university? There are countless college recruitment strategies being used today, but which ones work the to gain attention and build an effective student recruitment strategy?
The past few years have seen an increase in the level of appreciation for physical items that people can hold and touch. This is true across all industries and definitely holds true for the college and university space.
Take a look below for three recruitment strategies that are working to attract new students. They include physical printed collateral such as university brochures that inspire new students to pay attention to your institution over others they are considering attending in the future.
Let’s shine the spotlight on:
- Student Brochures used for recruitment
- Student Recruitment Events
- College & University Magazines
College Recruitment Brochures
An easy way to get in front of potential students is by creating unique, visually appealing brochures. How can you make sure your brochure stands out, and not only grabs the notice of potential students, but also keeps their attention? Here are three ways you can be sure to make your brochure design stand out from the rest.
- Use creative die-cuts in the brochure – Create a unique look that gets the attention of the reader thanks to die-cuts that deliver a bold and professional message.
- Design a unique origami creation – Creating a brochure with a puzzle-like fold will intrigue, engage and entertain potential students. As the brochure unfolds, information can be shared that will make the student realize your university is their first choice.
- Create a pop-out brochure – Including a pop-out of information can be achieved by making an infographic unfold from the inside of the brochure. Design the brochure like a pop-up book that unfolds with more information as it is read.
University Recruitment Events
Every university and college hosts events designed to get prospective students excited about joining the school. It is also important to continue that relationship by giving them something they can take with them, creating an emotional and physical connection.
An easy way to create a lasting impression is the use of printed elements that add to the event excitement. Think of including signage, backdrops, and banners that result in an atmosphere of fun, sophistication or excitement. Experiential elements, such as photo booths and designated space for selfies, will encourage students to share on their social media platforms.
Try giving them something they can take home, such as information packets that share everything they need to know about the school and the next steps to take to move forward in the application process.
Distribute a College Magazine
A college magazine is an easy to distribute recruitment tool. It can be delivered by mail, or in person, and the magazine develops a connection with students along with providing a better understanding of campus life, in a visually pleasing format. Plus, students might see an opportunity to use the magazine as an outlet for their creativity or the gaining of real world experience as part of a design and publishing team.
While there are many strategies for recruiting college students, the three listed above have been shown to work when it comes to increasing the number of new students.
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