While some industries have been struggling with sales during the last few years (due to the pandemic), car sales have actually not gone down at all. With the demand for cars rising and many dealerships experiencing inventory shortages, it is easy to see there are few issues related to actual car sales. If automobile inventory is limited, what are some other ways to help generate business? How about increasing your dealership service revenue! Plus, you can create lifelong customers for your dealership that ensures revenue during times when car sales may not be as in demand. Let’s look at ways you can increase car dealership revenue thanks to the service side of your business.
Direct Mail Promotions
Direct mail promotions are an easy and effective way to get the attention of your target audience where they live or work. By sending a direct mail promotion, you are getting an offer into the hands of the public that they will have a hard time ignoring or turning down. In general, you will be getting the offer right in front of their faces.
Look at it this way…If someone put money in your hands, would you turn it down? The answer to that question is…”Of course not!” Take a look below at some proven direct mail offers you can send to recent new car buyers or to old customers you want to visit your dealership again. These direct mail offers include:
- Free Oil Change
- Parts or Labor Discount
- Free Tire Rotation
- Free Car Detail (with service at the dealership)
On-Site Promotional Display
On-site displays are an effective way to spread the word about service promotions at your business. People who are looking for a car to purchase will see you also offer vehicle service promotions. This lets them know you care about them after they make a big purchase and that you want to keep their business for longer than the actual sale. Here are some examples of popular on-site service promotions displays:
- Indoor/Outdoor banners
- Table Tents, located on the desk of your sales team, that share promotion details
- POP Displays located on the dealership floor
Dealership Service Loyalty Program
Your customers want to know that their loyalty to your business is being acknowledged and appreciated. Let them know you care about the health of their car with loyalty programs for those who get their car serviced at your dealership on a regular basis. Here are just a few examples of loyalty programs you can offer at your dealership:
- Customers get something for free after “X” number of visits
- Points Accumulation
- Gift Cards
- Branded Promotional Items/Swag
- Prizes
The tactics listed in this article are guaranteed to increase the service side revenue by investing in marketing your dealership, so don’t wait and get started today.
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