It is not uncommon for companies to think that consumers prefer to get promotions, specials and sales info on their phones via email or apps. These companies might be surprised to learn that direct mail marketing is still popular and is even growing thanks to COVID-19. According to information provided by Valassis (marketing technology), more than one-third of shoppers are now more excited to get their mail each day (including retail direct mail) than before the pandemic. In addition, 46% of shoppers are more interested in coupons and promotions while 30% say they are spending more time reading marketing materials that arrive in their mailbox at home. People that work at home, and stay home more often to maintain social distance from others, are a prime audience for direct mail printing and mailing.
Reasons to Use Direct Mail Marketing
Direct mail marketing is still effective as shown by the reasons below:
- Direct Mail continues to have a high ROI rates even when they are compared to other digital forms of marketing and a higher response rate than many of it’s digital competitors. In fact, direct mail has an average of a 29% return rate.
- Direct Mail is more likely to get in front of your desired audience versus being found online. Ranking for Google search results and getting your product/service found through search engines or other digital platforms is more difficult because it is more saturated and technically complex with no guarantees. Direct Mail gets you into the hands of the audience you want to reach.
- Direct Mail is tangible. Direct Mail demands the attention of your audience by being placed directly into their hands where they can see it and hold it. Email can become overlooked and easy to forget. Promotional emails can be sent to different folders of a potential customer’s email and they may never see it. Around 66% of people have made a purchase due to an offer they received via Direct Mail.
Get the Attention of Consumers with Direct Mail Printing and Mailing
The number of emails a person receives each day can be anywhere from a dozen to hundreds of emails. The sheer volume of email on a daily basis can make it hard for businesses to stand out to the public. Direct mail printing and marketing gets the undivided attention of consumers because they make sure they are not missing a piece of mail that requires their attention. They will look at each piece of mail individually as they likely fear missing out on something important. You have a captive audience that will view your marketing message when you design and send a compelling direct mail piece. Plus, there are fewer distractions when checking the mailbox because physical mail is not on the phone or computer where it competes with other videos, apps and emails for the attention of the customer.
Create a retail direct mail marketing campaign that makes an impact on consumers by contacting us today.
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